Know your Potential Donor

Know your Potential Donor

Tuesday, February 5, 2008 – 23:00

The donor community has changed significantly over the last few decades. Donors require some sort of return benefit – either through marketing, or tax return, or access to research or recruitment.

The donor community has changed significantly over the last few decades. Donors require some sort of return benefit – either through marketing, or tax return, or access to research or recruitment. In order for you to focus your request correctly, you need to understand what drives the donor.

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