Efforts to save the rhino have mainly fallen inside the terrain of South Africa’s white and wealthy folk‚ but a new campaign is trying to turn that around.

Anti-poaching campaign by conservation organisation, WildAid, has called on black celebrities to join the fight in a series of television and billboard adverts.

Campaign ambassadors, Maps Maponyane‚ Stacey Holland and Masasa Mbangeni, spoke to TMG Digital this week to tell us why they care about the cause‚ and why you should too.

To read the article titled, “WildAid challenges black celebs to join fight against poaching,” click here.