Terry Axelrod, the author of the book titled, The Joy of Fundraising: How to Stop Suffering and Start Enjoying Asking for Money for Your Favorite Cause, argues that the best way for your organisation to show appreciation to your donors is by increased results. Axelrod notes that, "Donors want to see what their gifts allowed you to accomplish – specific facts and stories of how they changed the lives of real people." In this regard, Axelrod provides us with a few tips for doing just that.

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