Abandonment rates for smartphone apps are surging as users simply have too much choice, says an analyst from technology research firm Gartner.
Speaking to media along the sidelines of the Gartner Symposium taking place in Cape Town, analyst David Willis explained this ‘compound problem’.
Data from Statista.com earlier this year shows that Android users have access to 2.2 million apps while Apple's App Store users have two million available apps.
The likes of telecoms companies have jumped on the app revolution bandwagon to allow their customers to perform functions such as paying their phone bills.
To read the article titled, “Smartphone users drowning under ‘app overload’,” click here.