South African Parliament Dealing with the Media Online Training

The Institute for the advancement of journalism (IAJ) has hosted an online training for honourable members of the South African parliament on “Dealing with the Media”.

The IAJ has a longstanding relationship with the South African parliament, the IAJ has trained members of the SA parliament for many years.

The IAJ has once again committed to training honourable members of the South Africa Parliament on “Dealing with the media”a two day training session. This training however was hosted online as the country was on an adjusted level 3 lockdown, due to the Covid-19 pandemic. The IAJ platform was the safest and simplest way of doing training. 

The main objective of the training was to train members on “how to deal with the media”. 

The training was conducted by Mr Koffi M. Kouakou. Mr Kouakou was the former director of the Unilever Mandela Rhodes Academy for Communications and Marketing Academy (UMRA) at Wits University, a funded initiative by the Unilever Foundation and the Nelson Mandela Rhodes Foundation, where he lectured in scenario planning and strategic communications. He lectures in media sociology studies, strategic communications and media crisis at the Institute for the Advancement of Journalism (IAJ) in Johannesburg (Since 2005). And he also a presentation and talk coach for TEDxLytteltonWomen, Pretoria, South Africa.

He specialises in leadership scenario planning design and delivery, business foresight studies, business strategy in Africa, strategy facilitation, change management, media sociology, media strategy, strategic information communications technologies for development and telecommunications adapted to environment and sustainable development management issues in Africa. He also facilitated strategic conversations on consumer and customer retail strategy on The Future of the South African Customer and Consumer Retail Trends, 2001, 2005 for EDCON JET and ADCORP.

The Training outcomes included:

In A Nutshell: Your effectiveness as media liaison will depend on whether you understand the media, how it works and what makes for effective copy. Designed for Chairpersons of Committees and Whippery. This hands-on course aims to help delegates leverage useful insight from facilitators who work in the media. 

By the end of the programme honourable members will be able to understand:

  • What are the priorities for reporters or what makes news;
  • The Media Environment
  • Effective ways to deal with media issues
  • The role of communicators and their importance
  • The dynamics and structures that shape newsroom
  • Effective preparation for interviews;
  • Press conferences and media briefings;
  • How to maximise positive coverage
  • How to respond to media questions, queries and requests;
  • What is a media strategy
  • How to identify effective communication tools
  • Presentation and appropriate attire;
  • How are news stories constructed;

The main objective of the training was therefore to train the honourable parliament members on “How to deal with the media effectively”. It was a successful two-day training session with the South African parliament, all sixty (60) members who have attended the training were taught these theoretical and practical tools on how to deal with the media. Mr Koffi Kouakou shared his knowledge with each member and we at the IAJ hope that each member took away valuable useful information that will assist each of them to carry out their duties effectively.  

Date published: 
Tuesday, 9 February, 2021

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