Media Monitoring Africa (MMA) says the South African media was fair to all parties while covering the elections. However, it notes that the coverage tended to lack depth and concentrated on personalities rather than policies.
Freedom of Expression Institute Executive Director, Jane Duncan agreed that there was a tendency to focus on personalities. "I struggled to discern what positions political parties were taking on the pressing issues of the day, such as unemployment, housing and health. I don’t feel the media coverage helped me understand the parties’ positions," she said.
Duncan said the media adopted a horse-race approach to elections, with the focus on the margins between parties and whether the African National Congress would get a two-thirds majority.
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