About a year ago I began to follow my interest in health and fitness on Instagram. Soon I began to see more and more fitness-related accounts, groups, posts and ads. I kept clicking and following, and eventually my Instagram became all about fit people, fitness and motivational material, and advertisements. Does this sound familiar?
While the algorithms and my brain kept me scrolling on the endless feeds, I was reminded of what digital marketers like to say: “Money is in the list.” That is, the more customized your group, people and page follows, the less time and money is needed to sell you related ideas. Instead, brand ambassadors will do the work, spreading products, ideas and ideologies with passion and free of charge.
I’m a psychiatrist who studies anxiety and stress, and I often write about how our politics and culture are mired in fear and tribalism. My co-author is a digital marketing expert who brings expertise to the technological-psychological aspect of this discussion. With the nation on edge, we believe it’s critical to look at how easily our society is being manipulated into tribalism in the age of social media. Even after the exhausting election cycle is over, the division persists, if not widening, and conspiracy theories continue to emerge, grow and divide on the social media. Based on our knowledge of stress, fear and social media, we offer you some ways to weather the next few days, and protect yourself against the current divisive environment.
To read more on the article titled "The Matrix is already here: Social media promised to connect us, but left us isolated, scared and tribal" click here