"Predicting" anything about the future should probably come with a large disclaimer after a year like 2020. In business, however, this past year certainly separated the leaders from those merely paying lip service to trendy terms like agile, flexible, pivot and the now cringe-worthy "new normal".
Yes, 2020 was tough, but the optimists among us realised early on that the Covid-19 pandemic and associated lockdowns should be viewed as the ultimate opportunity to accelerate the transformation to digital. Increasingly, a digital strategy is becoming the only strategy.
The impact of the coronavirus has also influenced just about every single one of our expectations around what is digitally possible, with our recent learnings prompting us to think very differently about our strategic planning for 2021 and beyond, and it’s very exciting.
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