We've now made available a simple web-based fundraising tool to South African NGOs through the BackaBuddy website, www.backabuddy.co.za. Any cycling, running or swimming event participants who wish to fundraise on behalf of their favourite charity can register on-line as a Charity Champion. Use facebook, RSS and email to reach instant donors around the world.
In the short-staffed multi-tasking world of the NGO, little attention is paid to the website. The average South African NGO website is an electronic version of the organisation’s promotional leaflets. A fact correlating closely with contemporary non-profit thinking on the purpose of websites. SANGONeT’s current poll asks NGOs what their websites are used for and marketing(!!!) comes out tops.
Having accurate, relevant and timely information is essential for any manager to make good decisions. But have you ever thought about how that information reaches you, or what happens to it after the decision is taken? Information is an essential management resource, just like money or staff – and it’s therefore essential to pay attention to how you manage it!