gender-based violence

Buy a Burger, Buy Sex: South African Media Representations of Women

When one considers the advertising industry, the consistent use of sexualised images of women is a very obvious phenomenon. It is not uncommon to see highly sexualised images of women advertising anything from cars, clothing and mobile phones, to furniture, food and a whole host of other products and services that somehow ‘benefit’ from an association – no matter how mismatched – with a ‘sexy’ woman.

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