ASA Ruling Favours NGOs

The recent ruling by the ASA in favour of Gun Free South Africa, sets an important precedent for NGOs using advertising for advocacy purposes

The recent ruling by the Advertising Standards Authority of South Africa (ASA) in favour of Gun Free South Africa, sets an important precedent for non-governmental organisations (NGOs) using advertising for advocacy purposes.
 
Last month, the ASA's Final Appeals Committee found that the statement contained in a Gun Free South Africa advertisement campaign promoting responsible gun ownership constituted an expression of opinion on a matter of public importance.
 
ASA accordingly held that the campaign fell outside of the ASA's jurisdiction.
 
To read the article titled, “SA ruling favours NGOs,” click here.

Source: 
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