About.com, 20 March 2007.
With specific reference to Kay Sprinkel Grace’s book titled Over Goal: What you must know to Excel at Fundraising Today. Joanne Fritz provides NGOs with ten tips for cultivating donors. In her article she writes that if done well cultivation covers all the communication and contact you have with prospective donors from newsletters and annual reports to special events and presentations.
To read Fritz’s article, click here.