New Name, New Look for Music Therapy Community Clinic

ngos sustainability branding
Monday, 17 February, 2014 - 12:14

This article focuses on the move by the Music Therapy Community Clinic - a NGO - to launch a brand new identity, including a new name and logo 

The Music Therapy Community Clinic - a lauded Cape Town non-governmental organisation (NGO) - has launched a brand new identity, including a new name and logo. Now known as MusicWorks, this pioneering organisation has been serving the communities of Heideveld, Lavender Hill, Langa and Nyanga with musical interventions for children and young people since 2002. More than 500 children benefit from their music programmes each year.
 
“Our organisation and approach has changed so much in the past 12 years: it was time for our identity to match what we do!’’ says executive director and music therapist, Sunelle Fouche.
 
MusicWorks has developed a unique practice, speaking to marginalised communities, which is recognised in South Africa and abroad. Through combining the academic practice of music therapy with appealing activities in a safe environment, MusicWorks has proven the profound ability of music to strengthen and heal individuals and communities.
 
With instrumental improvisation, singing, musical storytelling, song writing and movement, music therapists and community musicians create a safe environment where engagement, creativity and healing is encouraged.
 
The organisation partners with communities, including schools, care centres and hospitals in achieving this goal. The organisation relies on funding to execute their work.
 
“MusicWorks implies engagement as well as change. The colourful and energetic logo illustrates how the beat of music and human hearts can work together to benefit individuals and groups. Our aim is simply a safer community where individual expression is encouraged,’’ says Sunelle.
 
For more information and case studies, contact MusicWorks through their brand-new website, Facebook page or on 021 671 5196.
 
Music Therapy is an emerging field in South Africa, regulated by the Health Professions Council of South Africa (HPCSA).
 
MusicWorks Interventions are grounded in Music Therapy theory and principles, and offer a vital service – as a means of strengthening children subjected to trauma and neglect; supporting their social, cognitive and emotional development; and ultimately impacting the psychosocial fabric of their larger communities.
 
The organisation has been a past recipient of the Impumelelo Innovations Awards as well as a Mentor International Foundation Award.
 
- Mari Stimie works for MusicWorks. E-mail: maristimie@gmail.com

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